DoublePositive Marketing Group Inc., a developer of lead generation technologies, said it raised$2.7 million in a Series B round of financing.
The round was led by Grosvenor Funds, and included previous investors WWC Capital Group, Inner Harbor Brothers LLC, the investment group created by the founders of Advertising.com, and former Advertising.com executive Stein Kretsinger.
Funds from the round will be used to accelerate the company's growth, according to a company press release.
Founded in 2004, DoublePositive Marketing Group is developing a lead generation model to provide sales professionals with interested customers through live call transfers.
As a result of its investment, Grosvenor Funds principal Oak Strawbridge, will take a seat on the DoublePositive board of directors.
The Baltimore-based company initially focused on the mortgage market, but is now looking to expand into other vertical categories, the company said.
http://www.doublepositive.com
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